The American Physical Society, seeks a Content Strategist to join the IT department at the APS Headquarters in College Park, MD (near DC Metro Green Line). The Content Strategist has broad responsibilities for both high-level strategy and hands-on editing of content for web and mobile experiences. This position is responsible for creating a strategy to communicate the right information to the right audiences by working with stakeholders to write, edit, and promote appealing, customer-focused content informed by an understanding of the user experience. An interest in physics or science is a plus.
Ensure that content on the web site meets the needs of the target audiences in terms of substance, placement, presentation and timeliness.
Collect, edit, and manage content for aps.org website and other APS domains.
Maintain and administer website using content management system, hands-on HTML and CSS coding.
Enforce and develop content standards for consistent style, format, and user experience.
Identify content needs and gaps through regular web site auditing, following through to write or procure and post content on the web sites.
Manage web site editorial calendar for APS web sites.
Assist in the development of content templates and style guides that exhibit best practices and standards, including the use of appropriate web-writing styles.
Stay abreast of current industry best practices and techniques to ensure timely and effective web content.
Monitor and evaluate content effectiveness and consistently make recommendations for improvements using analytics, including SEO strategy.
Establish and maintain documentation of web site procedures, including CMS training materials and work flow procedures.
Support content contributors, including CMS training and approval of content changes.
Solicit graphics for use on web site and ensure proper permission for usage
Education: Bachelor's degree in Communications-related field
3-5 years professional content strategy experience, including information architecture and responsive content
Experience using content management systems
Functional understanding of website layout and web graphics
Experience working with associations and/or publishing environment preferred
Knowledge, Skills, and Abilities:
Expert knowledge of content strategy concepts and SEO
Knowledge of content management systems, metadata and information architecture
Strong written, verbal communication, and marketing skills
Excellent interpersonal and negotiating skills
Highly organized and detail-oriented with good project management capabilities
Experience with PhotoShop and Dreamweaver preferred
Expert knowledge of HTML and CSS
Ability to coach staff in "writing for the web"
To apply, send cover letter (including salary requirement), resume, and work samples to the APS HR Director via e-mail: firstname.lastname@example.org.